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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

The influence of media advertisement on consumer buying Behavior: The pragmatic view

2024International Journal of Science and Research ArchiveJournalOpen access

10.30574/ijsra.2024.13.2.2261 Full text2 citations

Authors

3 authors across 2 institutions in 2 countries.

Princess Enyonam DompeyFirst author
Sun Li
Francis BaidooSenior authorCorresponding
- University of Applied Management (GH)
as printed: Francis Baidoo Jnr

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.91

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2024 · International Journal of Science and Research Archive · 2 citations
https://openalex.org/W4405155645

The influence of media advertisement on consumer buying Behavior: The pragmatic view · Sankore