Optimizing consumer engagement and repurchase intentions: The role of strategic post-purchase communication
2024Journal of Retailing and Consumer ServicesJournal
10.1016/j.jretconser.2024.104095Full text16 citations
2024Journal of Retailing and Consumer ServicesJournal
10.1016/j.jretconser.2024.104095Full text16 citations
3 authors across 2 institutions in 2 countries.
as printed: Prince Owusu
Assignment is probabilistic — a work belongs to several fields in proportions.
Several sources describing one work is the point — it means the record rests on more than one authority.
2024 · Journal of Retailing and Consumer Services · 16 citations
https://openalex.org/W4403082955