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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Word-Of-Mouth and Willingness to Pay (WTP) Price Premium: Mediating Role of Herbal Brand Credibility and Brand Trust in Ghana

2023Journal of African BusinessJournal

10.1080/15228916.2023.2277574 Full text16 citations

Authors

3 authors across 2 institutions in 1 country.

Peter Kwasi OppongFirst authorCorresponding
- Kwame Nkrumah University of Science and Technology (GH)
Nicholas Oppong Mensah
- University of Energy and Natural Resources (GH)
Daniel BerkoSenior author
- University of Energy and Natural Resources (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Customer Service Quality and Loyaltylevel 3 · 1.00
Digital Marketing and Social Medialevel 3 · 1.00
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 1.00

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2023 · Journal of African Business · 16 citations
https://openalex.org/W4388420424

Word-Of-Mouth and Willingness to Pay (WTP) Price Premium: Mediating Role of Herbal Brand Credibility and Brand Trust in Ghana · Sankore