Critical Green Innovation Themes for Brand Development in Emerging Markets
2022Palgrave studies of marketing in emerging economiesBook Chapter
10.1007/978-3-030-95581-6_11Full text3 citations
2022Palgrave studies of marketing in emerging economiesBook Chapter
10.1007/978-3-030-95581-6_11Full text3 citations
1 authors across 2 institutions in 1 country.
Assignment is probabilistic — a work belongs to several fields in proportions.
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2022 · Palgrave studies of marketing in emerging economies · 3 citations
https://openalex.org/W4285157262