Countries
Institutions
Fields
Rankings
Compare

Search institutions, scholars, countries and publications

Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

Built from

OpenAlex — works, authorships, subject classification
ROR — institutional identity
ORCID — researcher identity
Crossref — publisher confirmation

Browse

Countries
Institutions
Fields
Rankings
What we cover

Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Celebrity endorsement in African context: TEARS model approach

2023Revista de GestãoJournalOpen access

10.1108/rege-07-2021-0110 Full text8 citations

Authors

4 authors.

Ogbonnaya Ukeh OtehFirst author
- Michael Okpara University of Agriculture (NG)
Ambrose Ogbonna OlovezeCorresponding
- Michael Okpara University of Agriculture (NG)
Obianuju Linda Emeruem
- Michael Okpara University of Agriculture (NG)
Emmanuel Onyedikachi AhaiweSenior author
- Michael Okpara University of Agriculture (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 1.00
Customer Service Quality and Loyaltylevel 3 · 0.99
Consumer Retail Behavior Studieslevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2023 · Revista de Gestão · 8 citations
https://openalex.org/W4380486370

Celebrity endorsement in African context: TEARS model approach · Sankore