Customer Segmentation through RFM Analysis and K-means Clustering: Leveraging Data-Driven Insights for Effective Marketing Strategy
2024Publication
10.1109/seb4sdg60871.2024.10630052Full text9 citations
2024Publication
10.1109/seb4sdg60871.2024.10630052Full text9 citations
4 authors across 3 institutions in 1 country.
Assignment is probabilistic — a work belongs to several fields in proportions.
Several sources describing one work is the point — it means the record rests on more than one authority.
2024 · 9 citations
https://openalex.org/W4401607621