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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Antecedents of Brand Equity on Consumer Purchasing Behaviour in Emerging Markets. Does Consumer Scepticism Moderate the Relationship? · Sankore

Antecedents of Brand Equity on Consumer Purchasing Behaviour in Emerging Markets. Does Consumer Scepticism Moderate the Relationship?

2025African Journal Of Applied ResearchJournalOpen access

10.26437/cb00r869 Full text1 citations

Authors

3 authors across 2 institutions in 2 countries.

George Dominic EwurFirst author
- Durban University of Technology (ZA)
as printed: G. D. Ewur
J. P. Govender
- Durban University of Technology (ZA)
John AmoahSenior author
- Takoradi Technical University (GH)
as printed: J. Amoah

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.57
Customer Service Quality and Loyaltylevel 3 · 0.04
Innovation and Socioeconomic Developmentlevel 3 · 0.04

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 8, 2026
2025 · African Journal Of Applied Research · 1 citations
https://openalex.org/W4417414088