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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Strategic Public Relations Practices and Consumer Buying Behaviour in Sub-Saharan Africa

2024African Journal of Management and Business ResearchJournalOpen access

10.62154/ajmbr.2024.017.010533 Full text11 citations

Authors

9 authors.

Nduka Vitalis Elda Okolo-ObasiFirst author
- University of Nigeria (NG)
as printed: Nduka Elda Vitalis Okolo-Obasi
Okolo-Obasi, Nduka Elda VitalisFirst author
- University of Nigeria (NG)
as printed: Nduka Elda Vitalis Okolo-Obasi
Nwanmuoh, Emmanuel Ejiofo
- University of Nigeria (NG)
as printed: Emmanuel Ejiofo Nwanmuoh
Jane Nwakaego Anene
- University of Nigeria (NG)
Innocent Vitus Uwakwe
- University of Nigeria (NG)
Francisca Tochukwu Udu
- University of Nigeria (NG)
Nkechi Nkwonta
- University of Nigeria (NG)
Deborah Patience Okoro
- University of Nigeria (NG)
Kobimdi Pamela IkpoSenior author
- University of Nigeria (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.95
Public Relations and Crisis Communicationlevel 3 · 0.93

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2024 · African Journal of Management and Business Research · 11 citations
https://openalex.org/W4405532826

Strategic Public Relations Practices and Consumer Buying Behaviour in Sub-Saharan Africa · Sankore