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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Using the AIDA model to predict consumer behaviour: the moderating effect of brand evangelism

2025SN Business & EconomicsJournal

10.1007/s43546-025-00938-0 Full text1 citations

Authors

3 authors across 2 institutions in 1 country.

William Kwesi SenayahFirst authorCorresponding
- Accra Technical University (GH)
Cynthia Gadegbeku
- University of Ghana (GH)
Brigette PrahSenior author
- University of Ghana (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Halal products and consumer behaviorlevel 3 · 0.99
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.99
Islamic Finance and Banking Studieslevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2025 · SN Business & Economics · 1 citations
https://openalex.org/W4414994898

Using the AIDA model to predict consumer behaviour: the moderating effect of brand evangelism · Sankore