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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Enhancing Digital Marketing Performance of Small Agro-Processing Enterprises: The Role of Absorptive Capacity, Branding Capability, and Brand Orientation

2025Journal of African BusinessJournal

10.1080/15228916.2025.2540698 Full text1 citations

Authors

2 authors across 3 institutions in 2 countries.

Isaac MensahFirst authorCorresponding
- University of Education, Winneba (GH)
Linda NarhSenior author
- University of Professional Studies (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.99
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.99
Entrepreneurship Studies and Influenceslevel 3 · 0.97

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2025 · Journal of African Business · 1 citations
https://openalex.org/W4413166491

Enhancing Digital Marketing Performance of Small Agro-Processing Enterprises: The Role of Absorptive Capacity, Branding Capability, and Brand Orientation · Sankore