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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Improving Strategic Customer Relationship Management with Decision Support Systems: Enhancing Customer Segmentation, Retention, and Satisfaction

2024Publication

10.1109/smartblock4africa61928.2024.10779524 Full text1 citations

Authors

3 authors.

Peter Agyekum BotengFirst author
- Valley View University (GH)
Jeanette Owusu
- Valley View University (GH)
Nash YeboahSenior author
- Valley View University (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Customer Service Quality and Loyaltylevel 3 · 0.86
Customer churn and segmentationlevel 3 · 0.78
Big Data and Business Intelligencelevel 3 · 0.72

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2024 · 1 citations
https://openalex.org/W4405305070

Improving Strategic Customer Relationship Management with Decision Support Systems: Enhancing Customer Segmentation, Retention, and Satisfaction · Sankore