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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Digital transformation in emerging markets: the role of technology adoption and innovative marketing strategies among SMEs in the post – pandemic era

2024International journal of organizational analysisJournal

10.1108/ijoa-05-2024-4509 Full text22 citations

Authors

4 authors across 4 institutions in 3 countries.

Abdul Bashiru JibrilFirst author
John Amoah
- Takoradi Technical University (GH)
Rashmi Ranjan Panigrahi
Saikat GochhaitSenior author

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

COVID-19 Pandemic Impactslevel 3 · 1.00
Digital Marketing and Social Medialevel 3 · 0.99
Consumer Retail Behavior Studieslevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2024 · International journal of organizational analysis · 22 citations
https://openalex.org/W4405264274

Digital transformation in emerging markets: the role of technology adoption and innovative marketing strategies among SMEs in the post – pandemic era · Sankore