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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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The influence of consumer behavior on sustainable marketing efforts

2024International Journal of Management & Entrepreneurship ResearchJournalOpen access

10.51594/ijmer.v6i5.1128 Full text16 citations

Authors

4 authors across 3 institutions in 2 countries.

Kikelomo Fadilat AnjorinFirst author
Mustafa Ayobami Raji
Hameedat Bukola Olodo
- Al-Hikmah University (NG)
Oluwaseun Peter OyeyemiSenior author
- American University of Nigeria (NG)
as printed: Oluwaseun Peter Oyeyemi

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.74
Environmental Sustainability in Businesslevel 3 · 0.72
Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.63

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2024 · International Journal of Management & Entrepreneurship Research · 16 citations
https://openalex.org/W4396847081

The influence of consumer behavior on sustainable marketing efforts · Sankore