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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

The Impact of AI-driven Marketing Personalisation on Consumer Purchase Decisions: A Mixed-Methods Analysis

2025Journal of Digital Art & HumanitiesJournalOpen access

10.33847/2712-8148.6.1_6 Full text3 citations

Authors

5 authors across 4 institutions in 2 countries.

Kingsley Ofosu‐AmpongFirst author
- Heritage Christian University (GH)
as printed: Kingsley Ofosu-Ampong
Michael Sakyi Boateng
- University of Ghana (GH)
as printed: Michael Boateng
Michael Ampong
Julius Kwaku Adu-Ntim
- Wisconsin International University College (GH)
as printed: Julius Adu-Ntim
Francis B. Ampong-AnsahSenior author
- University of Ghana (GH)
as printed: Francis Ampong-Ansah

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Impact of AI and Big Data on Business and Societylevel 3 · 0.99
Digital Marketing and Social Medialevel 3 · 0.99
Technology Adoption and User Behaviourlevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2025 · Journal of Digital Art & Humanities · 3 citations
https://openalex.org/W4411215988

The Impact of AI-driven Marketing Personalisation on Consumer Purchase Decisions: A Mixed-Methods Analysis · Sankore