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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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MODERATING ROLE OF THE MEDIA IN CELEBRITY ENDORSEMENT AND PRODUCT ADOPTION · Sankore

MODERATING ROLE OF THE MEDIA IN CELEBRITY ENDORSEMENT AND PRODUCT ADOPTION

2023International Journal of Entrepreneurial KnowledgeJournalOpen access

10.37335/ijek.v11i2.206 Full text3 citations

Authors

2 authors.

Jacob Odei AddoFirst author
- Takoradi Technical University (GH)
Solomon Abekah KeelsonSenior author
- Takoradi Technical University (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

SMEs Development and Digital Marketinglevel 3 · 0.99
Islamic Finance and Communicationlevel 3 · 0.95
Digital Marketing and Social Medialevel 3 · 0.93

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2023 · International Journal of Entrepreneurial Knowledge · 3 citations
https://openalex.org/W4390411879