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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Digital marketing and purchase intention of bank services: the role of trust and engagement

2024International Journal of Bank MarketingJournal

10.1108/ijbm-02-2023-0097 Full text26 citations

Authors

4 authors across 2 institutions in 1 country.

Alex Akuffo OtopahFirst author
- Ho Technical University (GH)
Courage Simon Kofi Dogbe
- University of Skills Training and Entrepreneurial Development (GH)
Ofosu Amofah
- Ho Technical University (GH)
Bright AhlijahSenior author
- Ho Technical University (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 1.00
Technology Adoption and User Behaviourlevel 3 · 1.00
Consumer Retail Behavior Studieslevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2024 · International Journal of Bank Marketing · 26 citations
https://openalex.org/W4401518082

Digital marketing and purchase intention of bank services: the role of trust and engagement · Sankore