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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Harnessing artificial intelligence to develop strategic marketing goals

2024International Journal of Management & Entrepreneurship ResearchJournalOpen access

10.51594/ijmer.v6i5.1127 Full text19 citations

Authors

4 authors across 3 institutions in 2 countries.

Kikelomo Fadilat AnjorinFirst author
Mustafa Ayobami Raji
Hameedat Bukola Olodo
- Al-Hikmah University (NG)
Oluwaseun Peter OyeyemiSenior author
- American University of Nigeria (NG)
as printed: Oluwaseun Peter Oyeyemi

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Big Data and Business Intelligencelevel 3 · 0.77
Digital Marketing and Social Medialevel 3 · 0.70

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2024 · International Journal of Management & Entrepreneurship Research · 19 citations
https://openalex.org/W4396847118

Harnessing artificial intelligence to develop strategic marketing goals · Sankore