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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Sales promotion tools, customer emotions and consumer buying responses in Ghana

2022African Journal of Marketing ManagementJournalOpen access

10.5897/ajmm2020.0659 Full text3 citations

Authors

5 authors across 2 institutions in 1 country.

Edward MarteyFirst author
- Koforidua Technical University (GH)
as printed: Edward Markwei Martey
Kingsford Adenutsi
- Presbyterian University, Ghana (GH)
George Dominic Kofi Mante
Gladys Apreh Siaw
- Koforidua Technical University (GH)
Asabia Ruth AddoSenior author
- Koforidua Technical University (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 1.00
Customer Service Quality and Loyaltylevel 3 · 0.99
Consumer Retail Behavior Studieslevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2022 · African Journal of Marketing Management · 3 citations
https://openalex.org/W4283712506

Sales promotion tools, customer emotions and consumer buying responses in Ghana · Sankore