Affiliate eWOM: exploring in the purchase intention of beauty and personal care products
2025International Journal of Pharmaceutical and Healthcare MarketingJournal
10.1108/ijphm-06-2024-0062Full text4 citations
2025International Journal of Pharmaceutical and Healthcare MarketingJournal
10.1108/ijphm-06-2024-0062Full text4 citations
6 authors across 8 institutions in 7 countries.
Assignment is probabilistic — a work belongs to several fields in proportions.
Several sources describing one work is the point — it means the record rests on more than one authority.
2025 · International Journal of Pharmaceutical and Healthcare Marketing · 4 citations
https://openalex.org/W4406088287