Countries
Institutions
Fields
Rankings
Compare

Search institutions, scholars, countries and publications

Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

Built from

OpenAlex — works, authorships, subject classification
ROR — institutional identity
ORCID — researcher identity
Crossref — publisher confirmation

Browse

Countries
Institutions
Fields
Rankings
What we cover

Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Digital marketing analytics: A review of strategies in the age of big data and AI

2024World Journal of Advanced Research and ReviewsJournalOpen access

10.30574/wjarr.2024.21.2.0395 Full text22 citations

Authors

5 authors across 5 institutions in 2 countries.

Rhoda Adura AdeleyeFirst author
Kehinde Feranmi Awonuga
Onyeka Franca AsuzuCorresponding
- Federal College of Fisheries and Marine Technology (NG)
Ndubuisi Leonard Ndubuisi
- Rivers State University (NG)
Tula Sunday TubokirifuruarSenior author
- Rivers State University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Big Data and Business Intelligencelevel 3 · 0.99
Impact of AI and Big Data on Business and Societylevel 3 · 0.95
Customer churn and segmentationlevel 3 · 0.91

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2024 · World Journal of Advanced Research and Reviews · 22 citations
https://openalex.org/W4391625616

Digital marketing analytics: A review of strategies in the age of big data and AI · Sankore