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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Does Language Matter When Advertising to Africa’s Multilingual Audience? An ELM Study of Audience Language Preference and Responses

2023Journal of African BusinessJournal

10.1080/15228916.2022.2164413 Full text7 citations

Authors

1 authors.

Abena A. Yeboah-BaninFirst authorCorresponding
- University of Ghana (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.96
Linguistics, Language Diversity, and Identitylevel 3 · 0.95
Digital Communication and Languagelevel 3 · 0.94

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2023 · Journal of African Business · 7 citations
https://openalex.org/W4313647816

Does Language Matter When Advertising to Africa’s Multilingual Audience? An ELM Study of Audience Language Preference and Responses · Sankore