Sustainable Consumption: The Influence of Brand Equity on Price Premium Payments and Positive Word-of-Mouth
2026Journal of Global MarketingJournal
10.1080/08911762.2025.2606275Full text2 citations
2026Journal of Global MarketingJournal
10.1080/08911762.2025.2606275Full text2 citations
4 authors across 3 institutions in 2 countries.
as printed: George Kofi Amoako
Assignment is probabilistic — a work belongs to several fields in proportions.
Several sources describing one work is the point — it means the record rests on more than one authority.
2026 · Journal of Global Marketing · 2 citations
https://openalex.org/W7118980715