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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

The Role of Effective Channel Management on Brand Identity in a B2B Setting from an Emerging Market Perspective

2025Journal of Business-to-Business MarketingJournal

10.1080/1051712x.2025.2493052 Full text2 citations

Authors

4 authors across 5 institutions in 3 countries.

George Kofi AmoakoFirst author
- Ghana Communication Technology University (GH)
- Durban University of Technology (ZA)
Innocent Senyo Kwasi Acquah
- University of Cape Coast (GH)
Aidatu Abubakari
Antoinette Yaa Benewaa GabrahSenior authorCorresponding
- Ghana Communication Technology University (GH)
- Academic City College University (GH)
- Lead City University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 1.00
Digital Marketing and Social Medialevel 3 · 1.00
Consumer Retail Behavior Studieslevel 3 · 1.00

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

crossrefseen September 6, 2026
2025 · Journal of Business-to-Business Marketing · 2 citations
10.1080/1051712x.2025.2493052
openalexseen September 9, 2026
2025 · Journal of Business-to-Business Marketing · 2 citations
https://openalex.org/W4409822840

The Role of Effective Channel Management on Brand Identity in a B2B Setting from an Emerging Market Perspective · Sankore