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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

The Future of Marketing: Artificial Intelligence, Virtual Reality, and Neuromarketing

2022Palgrave studies of marketing in emerging economiesBook Chapter

10.1007/978-3-030-88678-3_12 Full text35 citations

Authors

4 authors across 3 institutions in 2 countries.

Ogechi AdeolaFirst authorCorresponding
- Pan-Atlantic University (NG)
Olaniyi Evans
- Pan-Atlantic University (NG)
Jude N. Edeh
as printed: Jude Ndubuisi Edeh
Isaiah AdisaSenior author
- Olabisi Onabanjo University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Virtual Reality Applications and Impactslevel 3 · 0.98
AI in Service Interactionslevel 3 · 0.93
Consumer Retail Behavior Studieslevel 3 · 0.93

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2022 · Palgrave studies of marketing in emerging economies · 35 citations
https://openalex.org/W4285124499

The Future of Marketing: Artificial Intelligence, Virtual Reality, and Neuromarketing · Sankore