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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

The role of generative artificial intelligence (GAI) in customer personalisation (CP) development in SMEs: a theoretical framework and research propositions

2023Industrial Artificial IntelligenceJournalOpen access

10.1007/s44244-023-00012-4 Full text37 citations

Authors

1 authors.

Kwabena Abrokwah-LarbiFirst authorCorresponding
- Koforidua Technical University (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Retail Behavior Studieslevel 3 · 1.00
Digital Marketing and Social Medialevel 3 · 1.00
AI in Service Interactionslevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2023 · Industrial Artificial Intelligence · 37 citations
https://openalex.org/W4388841552

The role of generative artificial intelligence (GAI) in customer personalisation (CP) development in SMEs: a theoretical framework and research propositions · Sankore