Countries
Institutions
Fields
Rankings
Compare

Search institutions, scholars, countries and publications

Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

Built from

OpenAlex — works, authorships, subject classification
ROR — institutional identity
ORCID — researcher identity
Crossref — publisher confirmation

Browse

Countries
Institutions
Fields
Rankings
What we cover

Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

The influence of social media marketing on consumer behavior in the retail industry: A comprehensive review

2024International Journal of Management & Entrepreneurship ResearchJournalOpen access

10.51594/ijmer.v6i5.1123 Full text28 citations

Authors

3 authors across 2 institutions in 2 countries.

Kikelomo Fadilat AnjorinFirst author
Mustafa Ayobami Raji
Hameedat Bukola OlodoSenior author
- Al-Hikmah University (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.96
Technology Adoption and User Behaviourlevel 3 · 0.94
Organizational and Employee Performancelevel 3 · 0.94

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2024 · International Journal of Management & Entrepreneurship Research · 28 citations
https://openalex.org/W4396846981

The influence of social media marketing on consumer behavior in the retail industry: A comprehensive review · Sankore