Green marketing strategy, technology implementation and corporate performance: the role of green creative behaviour and institutional isomorphism
2024Journal of Contemporary Marketing ScienceJournal
10.1108/jcmars-09-2023-0038Full text6 citations
2024Journal of Contemporary Marketing ScienceJournal
10.1108/jcmars-09-2023-0038Full text6 citations
6 authors across 4 institutions in 2 countries.
as printed: Edward Markwei Martey
as printed: Alexander Kofi Preko
Assignment is probabilistic — a work belongs to several fields in proportions.
Several sources describing one work is the point — it means the record rests on more than one authority.
2024 · Journal of Contemporary Marketing Science · 6 citations
https://openalex.org/W4393183411