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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

What happens after product rebranding: understanding the interrelational effect of brand attachment, brand distinctiveness and consumer attitudes on brand loyalty

2023African Journal of Economic and Management StudiesJournal

10.1108/ajems-06-2023-0216 Full text6 citations

Authors

2 authors.

Isaac MensahFirst author
- University of Education, Winneba (GH)
Yaw BrewSenior author
- University of Education, Winneba (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 1.00
Customer Service Quality and Loyaltylevel 3 · 1.00
Digital Marketing and Social Medialevel 3 · 1.00

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2023 · African Journal of Economic and Management Studies · 6 citations
https://openalex.org/W4388459650

What happens after product rebranding: understanding the interrelational effect of brand attachment, brand distinctiveness and consumer attitudes on brand loyalty · Sankore