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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Marketing inclusive banking services to financially vulnerable consumers: a service design approach

2022Journal of Services MarketingJournalOpen access

10.1108/jsm-10-2021-0399 Full text38 citations

Authors

3 authors across 2 institutions in 2 countries.

Isaac Ofori-OkyereFirst author
- Takoradi Technical University (GH)
Farag Edghiem
Seyram Pearl KumahSenior author

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Innovation and Socioeconomic Developmentlevel 3 · 1.00
Microfinance and Financial Inclusionlevel 3 · 1.00
Sharing Economy and Platformslevel 3 · 0.98

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2022 · Journal of Services Marketing · 38 citations
https://openalex.org/W4294951201

Marketing inclusive banking services to financially vulnerable consumers: a service design approach · Sankore