Nonmarket strategy and legitimacy in institutionally voided environments: The case of Jumia, an African e-commerce giant
2023International Business ReviewJournalOpen access
10.1016/j.ibusrev.2023.102169Full text39 citations
2023International Business ReviewJournalOpen access
10.1016/j.ibusrev.2023.102169Full text39 citations
3 authors across 3 institutions in 2 countries.
Assignment is probabilistic — a work belongs to several fields in proportions.
Several sources describing one work is the point — it means the record rests on more than one authority.
2023 · International Business Review · 39 citations
https://openalex.org/W4385892646