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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Relationship Marketing and Customer Loyalty in Ghana’s Informal Economy: Does Customer Perceived Value Matter?

2022Journal of African BusinessJournal

10.1080/15228916.2022.2107317 Full text7 citations

Authors

3 authors.

Louis Numelio TetteyFirst author
- University of Ghana (GH)
Oliver Kwabena Aggrey
- University of Ghana (GH)
George AcheampongSenior authorCorresponding
- University of Ghana (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Customer Service Quality and Loyaltylevel 3 · 1.00
Digital Marketing and Social Medialevel 3 · 0.99
Consumer Retail Behavior Studieslevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2022 · Journal of African Business · 7 citations
https://openalex.org/W4296570935

Relationship Marketing and Customer Loyalty in Ghana’s Informal Economy: Does Customer Perceived Value Matter? · Sankore