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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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An empirical investigation of the impact of marketing analytics capability on SME performance: a resource-based view approach

2024Asia-Pacific Journal of Business AdministrationJournal

10.1108/apjba-04-2023-0171 Full text8 citations

Authors

1 authors.

Kwabena Abrokwah-LarbiFirst authorCorresponding
- Koforidua Technical University (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Big Data and Business Intelligencelevel 3 · 1.00
Competitive and Knowledge Intelligencelevel 3 · 0.98
Customer churn and segmentationlevel 3 · 0.96

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2024 · Asia-Pacific Journal of Business Administration · 8 citations
https://openalex.org/W4395114713

An empirical investigation of the impact of marketing analytics capability on SME performance: a resource-based view approach · Sankore