Salesforce Social Media Use, Adaptive Selling Behaviour and Consumer Outcomes in Consumer Electronics: An Emerging Market Perspective
2023Journal of African BusinessJournal
10.1080/15228916.2023.2230415Full text10 citations
2023Journal of African BusinessJournal
10.1080/15228916.2023.2230415Full text10 citations
5 authors across 5 institutions in 2 countries.
Assignment is probabilistic — a work belongs to several fields in proportions.
Several sources describing one work is the point — it means the record rests on more than one authority.
2023 · Journal of African Business · 10 citations
https://openalex.org/W4382940695