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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Understanding relationship marketing strategy in Ghana’s informal economy: a case of micro, small and medium enterprises · Sankore

Understanding relationship marketing strategy in Ghana’s informal economy: a case of micro, small and medium enterprises

2022Journal of Research in Marketing and EntrepreneurshipJournal

10.1108/jrme-03-2022-0033 Full text11 citations

Authors

3 authors across 2 institutions in 2 countries.

Kwame AdomFirst author
Louis Numelio Tettey
- University of Ghana (GH)
George AcheampongSenior author
- University of Ghana (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Customer Service Quality and Loyaltylevel 3 · 1.00
Digital Marketing and Social Medialevel 3 · 0.98
Consumer Retail Behavior Studieslevel 3 · 0.98

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2022 · Journal of Research in Marketing and Entrepreneurship · 11 citations
https://openalex.org/W4310184236