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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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What we cover

Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

LEVERAGING BIG DATA FOR PERSONALIZED MARKETING CAMPAIGNS: A REVIEW

2024International Journal of Management & Entrepreneurship ResearchJournalOpen access

10.51594/ijmer.v6i1.778 Full text57 citations

Authors

7 authors across 3 institutions in 2 countries.

Gold Nmesoma OkorieFirst author
Zainab Efe Egieya
Uneku Ikwue
Chioma Ann Udeh
Ejuma Adaga
as printed: Ejuma Martha Adaga
Obinna Donald Daraojimba
- Ahmadu Bello University (NG)
as printed: Obinna Donald DaraOjimba
Osato Itohan OriekhoeSenior author

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 0.95

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2024 · International Journal of Management & Entrepreneurship Research · 57 citations
https://openalex.org/W4391898471

LEVERAGING BIG DATA FOR PERSONALIZED MARKETING CAMPAIGNS: A REVIEW · Sankore