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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

DIGITAL MARKETING IN TOURISM: A REVIEW OF PRACTICES IN THE USA AND AFRICA

2024International Journal of Applied Research in Social SciencesJournalOpen access

10.51594/ijarss.v6i3.896 Full text66 citations

Authors

6 authors across 3 institutions in 3 countries.

Mustafa Ayobami RajiFirst author
Hameedat Bukola Olodo
- University of Ilorin (NG)
Timothy Tolulope Oke
Wilhelmina Afua Addy
Onyeka Chrisanctus Ofodile
Adedoyin Tolulope OyewoleSenior author

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Digital Marketing and Social Medialevel 3 · 1.00
Marketing and Advertising Strategieslevel 3 · 0.99
Technology Adoption and User Behaviourlevel 3 · 0.92

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2024 · International Journal of Applied Research in Social Sciences · 66 citations
https://openalex.org/W4392894167

DIGITAL MARKETING IN TOURISM: A REVIEW OF PRACTICES IN THE USA AND AFRICA · Sankore