Countries
Institutions
Fields
Rankings
Compare

Search institutions, scholars, countries and publications

Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

Built from

OpenAlex — works, authorships, subject classification
ROR — institutional identity
ORCID — researcher identity
Crossref — publisher confirmation

Browse

Countries
Institutions
Fields
Rankings
What we cover

Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

Effect of Augmented Reality (AR) and Virtual Reality (VR) experiences on customer engagement and purchase behavior in retail stores · Sankore

Effect of Augmented Reality (AR) and Virtual Reality (VR) experiences on customer engagement and purchase behavior in retail stores

2024Magna Scientia Advanced Research and ReviewsJournalOpen access

10.30574/msarr.2024.11.2.0116 Full text79 citations

Authors

5 authors across 5 institutions in 3 countries.

Joy Onma EnyejoFirst authorCorresponding
- Nasarawa State University (NG)
Omotoyosi Qazeem Obani
Olusegun Afolabi
Emmanuel Igba
- National Universities Commission (NG)
- Nasarawa State University (NG)
Akan Ime IboketteSenior author
- University of Port Harcourt (NG)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Technology Adoption and User Behaviourlevel 3 · 0.89
Impact of AI and Big Data on Business and Societylevel 3 · 0.89

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2024 · Magna Scientia Advanced Research and Reviews · 79 citations
https://openalex.org/W4401063526