Countries
Institutions
Fields
Rankings
Compare

Search institutions, scholars, countries and publications

Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

Built from

OpenAlex — works, authorships, subject classification
ROR — institutional identity
ORCID — researcher identity
Crossref — publisher confirmation

Browse

Countries
Institutions
Fields
Rankings
What we cover

Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

BOTTLE TO BRAND: EXPLORING HOW EFFECTIVE BRANDING ENERGIZED STAR LAGER BEER'S PERFORMANCE IN A FIERCE MARKET

2023Engineering Science & Technology JournalJournalOpen access

10.51594/estj.v4i3.559 Full text25 citations

Authors

7 authors across 3 institutions in 2 countries.

Kelechi Chidiebere IhemerezeFirst author
Awele Vivian Ekwezia
- Chukwuemeka Odumegwu Ojukwu University (NG)
Nsisong Louis Eyo-Udo
Uneku Ikwue
Obinna Arize Ufoaro
- Nwafor Orizu College of Education (NG)
Ese Eigbadon Oshioste
Chibuike DaraojimbaSenior author
- University of Pretoria (ZA)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

Consumer Behavior in Brand Consumption and Identificationlevel 3 · 0.97
Marketing and Advertising Strategieslevel 3 · 0.94
Digital Marketing and Social Medialevel 3 · 0.94

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 9, 2026
2023 · Engineering Science & Technology Journal · 25 citations
https://openalex.org/W4386709381

BOTTLE TO BRAND: EXPLORING HOW EFFECTIVE BRANDING ENERGIZED STAR LAGER BEER'S PERFORMANCE IN A FIERCE MARKET · Sankore