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Sankore

Named after the University of Sankore in Timbuktu — one of the world’s oldest centres of learning. Every figure here is computed from work-level records in our own graph, never copied from a source’s summary count.

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Coverage is partial and says so. A country appears with its research output only once its works have been swept; until then the portal shows whatever the graph happens to hold for it and labels it as exactly that.

The impact of artificial intelligence in marketing on the performance of business organizations: evidence from SMEs in an emerging economy

2023Journal of Entrepreneurship in Emerging EconomiesJournal

10.1108/jeee-07-2022-0207 Full text150 citations

Authors

2 authors across 3 institutions in 1 country.

Kwabena Abrokwah-LarbiFirst author
- Koforidua Technical University (GH)
Yaw Awuku-LarbiSenior author
- University of Ghana (GH)
- Noguchi Memorial Institute for Medical Research (GH)

Fields

Assignment is probabilistic — a work belongs to several fields in proportions.

AI in Service Interactionslevel 3 · 0.99
Technology Adoption and User Behaviourlevel 3 · 0.99
Digital Marketing and Social Medialevel 3 · 0.99

Sources

Several sources describing one work is the point — it means the record rests on more than one authority.

openalexseen September 5, 2026
2023 · Journal of Entrepreneurship in Emerging Economies · 150 citations
https://openalex.org/W4321849612

The impact of artificial intelligence in marketing on the performance of business organizations: evidence from SMEs in an emerging economy · Sankore